While adapting to the new Objectives and Key Results methodology, you can practice determining your own OKRs in a similar context by reviewing great OKR cases. Due to their nature, all OKRs are future-oriented, a bit challenging, and flexible. Teams using OKRs must work within an agile and transparent organization. Before reviewing the accurate cases, let's remember what features Objectives and Key Results should have.
O:
The objective is the answer to the question of "What do we want to achieve?"
A good objective must/must be:
- Clearly understandable by all,
- Focus on quality but not quantity.
- Have challenging yet realistic objectives.
- Aligned with the main objectives and culture of the company. You must think about it in parallel to the strategies of the company.
- Focus on priorities. You may write down many objectives but too many objectives will only result in an inability to focus.
- Inspiring and exciting. It is up to you to cheer up your team!
KR:
Key Results allows you to design the journey to achieve the set objectives. In other words, it is the answer to the question of "How can we and what steps we need to take to achieve these objectives?"
A good KR must/must be:
- Completely serve the objective. With an irrelevant KR, employees may feel disconnected in the purpose-result relationship.
- Measurable. You can write down KRs that include numeric expressions and focus on quantity.
- Include expressions that can be understood by everyone. You can think of "Would someone out of the department understand this KR?"
- Specify time. In this way, you can focus more on the objective you want to achieve and understand when you can consider it successful according to in which time frame you achieve it.
- Include a challenging result that does not seem impossible. In this way, your team will make an effort for top performance.
OKR Cases
An OKR can be written for companies of all sizes, all sectors, and every department. In this article, we have covered department-based OKRs by focusing on company OKRs.
Company OKR:
O:
Growing in the European market and acquiring 15% market share from competitors within a year.
KR:
Submission of the results of comprehensive market research and SWOT analysis to the senior management by January 31
Hiring and training 4 sales executives fluent in two languages by February 10
Offering the MVP version of the product, with the 5 most demanded features, in three different languages
Human Resources Department OKR:
O:
Having the most efficient HR department among all the companies in the industry.
KR:
Completion of the regular and administrative leave requests' automation until the end of January
Completion of the training of all employees by the end of the first quarter
Sending the orientation videos to all new employees and answering their questions
Let us share another case study about another OKR for HR:
O:
Strengthening the team with careful recruitment and comprehensive training.
KR:
Hiring and training three team managers in the industry until the end of December
Increasing the number of training programs for new representatives from one to three in a quarter
Increasing the percentage of open positions filled with the company or outsourced employees from 30% to 50% by March 15
Business Operation OKR
O:
Scaling the business operations in the most efficient way to offer better service for our customers and employees
KR:
Doubling the supply chain capacity without making any operational mistakes by the end of the first quarter
Achieving a 16% profit margin by ensuring efficiency in production
Increasing the capacity to fast and secure technology operating by 5% by February
Product Development OKR
O:
Increasing the Net Promoter Score (NPS) to attract potential customers while retaining our best customers
KR:
Improving page load time from 4.4 seconds to 2.9 seconds by February 15
Decreasing the average response time of the customer support team from 24 hours to 16 hours by the end of the first quarter
Reviewing 300 customer surveys to identify the top three reasons why customers recommend our company and reporting the results by January 31
Finance and Accounting OKR
O:
Simplifying the in-house procedures and financial reporting processes.
KR:
Improving the classification process of invoices by expense type and sharing the new process with all relevant teams until January 1
Decreasing the overall delays in submitting documents to the finance department by 50% the end of the first quarter
Optimizing and decreasing the manual processes in the accounting department by %50 by the end of March
Marketing OKR:
O:
Increasing our brand awareness to attract the attention of our potential customers
KR:
Being one of the brands that rank higher in search engine results by the end of the first quarter by investing in SEO efforts
Ensuring the participation of one of our senior management members as a speaker at a technology-themed conference by March 31
Preparing a donation campaign on company products in agreement with an NGO until the end of the first quarter
Let us provide a different marketing OKR case.
O:
Becoming the most visited website in the industry by improving the website of the company.
KR:
Redesigning of the images and layouts of the website until December
Reaching 100,000 monthly visitors
Improving the average visit durations by 20%
Sales OKR
O:
Becoming the company that reaches the most customers in the industry by the end of the quarter
KR:
Identifying customers with low satisfaction rates working with competitors and contacting 20 potential customers by the end of December
Holding meetings with 30 different C-levels among our target audience from Eastern Europe by the end of March
Promoting for cross-selling through consulting to 50 existing customers by the end of January
Another Sales OKR can be as follows:
O:
Increasing the market share of our new product
KR:
Sending an effective mail to all of our existing customers in December about the promotion of new products
Identifying 5 most appropriate industries for the new product and holding meetings with at least 3 managers from these industries
Publishing an article about the benefits of the product in the December issue of the most-read business magazine for the promotion of the new product
We want to support you in creating the most ideal OKRs for your company!
Of course, there are plenty of departments and OKRs to write down. If you think you need support to create your OKRs, Twiser is with you.
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